When a firm is selecting a brand name to use in a foreign country, it may be particularly important to research that culture's:
a. attitudes and values
b. aesthetics
c. religion
d. social organization
Answer: Option A
Explanation: Attitudes and values of a country's audience is a more important factor to be considered while selecting and launching a brand name. A brand name which is coherent with their value system and culture will be doing well than otherwise.
When a firm is selecting a brand name to use in a foreign country, it may...
When a firm perceives that a foreign currency is _______, the firm may attempt direct foreign investment in that country, as the initial outlay should be relatively _______. overvalued; high overvalued; low undervalued; high undervalued; low
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apter 6 Name When a firm in another country outsources a function to a US company. Domestic price of a foreign currency. Exchange rates determined by supply and demand. That part of a country's balance of payments that includes trade, income from investments, and foreign aid. That part of a country's balance of payments that includes investments made in other countries and foreign investments in the domestic country. KEY TERMS ILI ILIIVI D d 1. Having an absolute advantage 2....
Host countries may feel threatened by a foreign firm if the firm: a. makes industrial goods b. makes components for finished goods c. is very large d. advertises
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If a high-tech firm sets up operations in a foreign country with low Intellectual Property protection to profit from a core competency in technological know-how, which of the following entry strategies is best? a. turnkey contracts b. licensing c. wholly owned subsidiaries d. joint ventures
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