A) A rationalist strategy essentially involves studying the current competitive environment and then deciding on a course of action to remain competitive in the future. This ensures that the actions we take are in alignment with the broader objective and so it would propel breakthrough innovation or a change in the business model itself. For example - a shift from film-based photography to digital photography.
B) An incremental approach on the other hand involves studying the current state, understanding the reasons and then undertaking actions to improve the current state. This cycle continues to go on incrementally to produce ultimately a better quality of output in the future. For example, the incremental innovation of creating better fuel efficient cars is a type of incremental improvement.
A) Type of innovation supported by rationalist approach? B) Type of innovation supported by incremantilist approach?
CRITICALLY EXAMINE the innovation approach of the Samsung Group, based on (Board of Innovation) Innovation Matrix theory. Write as many as much as you can to get you more marks. (identify where they belong in the innovation matrix theory i.e. Hunter, Builder, Explorer, Experimenter and write as many as you can.
Why is the ‘interactive’ or ‘coupling’ model of innovation considered a more effective approach to developing new products or services than the ‘linear’ models of innovation? Illustrate your answer with appropriate examples.
Differentiate between incremental and breakthrough innovation and assess the risks associated with each approach.
Which of the following is a Customer Led Innovation Approach? Select one: a. Unarticulated Needs b. Customer Observation c. Experimentation d. Expressed Wants Forbetter Inc. is launching a new web-based app that tracks and supports fitness. They are looking to enter the market at a higher price point and support that by having access to personal trainers and other high touch services. They are using which competitive strategy? Select one: a. Differentiation b. None of these c. Focus d. Cost...
Research on the timeline of web sites indicating innovation in business model or marketing communications approach from 2008 to 2016.
Research on the timeline of web sites indicating innovation in business model or marketing communications approach from 2008 to 2016.
What does the disruptive innovation or invention approach of starting a new venture involve? a. Introducing radically new products or services into existing markets b. Creating radically new markets by challenging the conventions upon which marketing strategies are based c. Finding new customers not currently served by existing suppliers d. Introducing the same product or service into an existing market at a highly competitive price e. None of the above
which statement is true? a. it is always best to use an empirically- supported approach to couple therapy. b. at the present time, some approaches to couple therapy have obtained much research support, but others that don't have such support may still be effective.
2.B. Knowledge push refers to: a) A software tool for accelerating product development b) Creating innovation opportunities from the results of knowledge production, for example through R&D c) A government policy approach to fund high-tech startups d) A well-known venture capital agency
What do creativity, innovation and entrepreneurship have in common? How should creativity be supported in organisational settings? What is the difference between an inventor and an entrepreneur?