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MAN3240 Organizational Behavior Discussion Question 1.) Think of a service you use, or some element of...

MAN3240 Organizational Behavior

Discussion Question

1.) Think of a service you use, or some element of your job, that you think would benefit from crowdsourcing. Remember to focus on how others can help you solve problems, which involves more than simply soliciting other people’s opinions.

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Answer #1

In my job of marketing, crowdsourcing can help in promotional activities.

This can include the following -

  • Having them fill surveys to understand the purchase behaviour of the customers.
  • Creating social media awareness by starting an online crowdsourcing campaign to bring more "eyeballs" to the products and services.
  • Help in creating marketing strategies to build campaigns that are more engaging by getting data from the crowdsourcing campaign.
  • Psychometric assessment through various online & offline tests.
  • Understanding the strengths & weaknesses of the marketing campaigns by evaluation of the level of engagement from crowdsourcing.
  • Evaluation of alternative strategies for implementation through trial and error based on the performance.
  • Building better customer relations by creating engaging crowdsourcing campaigns to build word of mouth publicity.
  • Help in identifying place & packaging strategy for optimum reach to the target market.

"I sincerely request you to please give me an Up-Vote! Thank you so much in advance."

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