Question

for the company WHIRLPOOL , What is the global strategy , global standardization strategy ,localization strategy, internatonal strategy , and a conclusion with the industry ROIC in a essay format

Answer 1

Whirlpool is one of the world's leading global manufacturer of home appliances and possessing a robust presence in most of the countries with $20 billion sales. They exist for creating new things for flourishing out family lives. They are always keen upon looking out new opportunities to grow. They expand boundaries for new business, categories, and services. They never stop until finding new ways to create demand and trust.
Whirlpool serves consumers in every region of the world. They possess a differentiated brand portfolio according to regional consumer insights to meet their needs and concepts. They primitively find what consumers need and try to get adapt to consumer insights as fast as possible. The company doesn't focus on the development of some regions as particular but demanded to focus on the entity as a whole, which resulted in the acceleration of growth at the global level. Also, its CEO David Whitwam, states that there have arisen many global companies throughout the journey, but they didn't accomplish as Whirlpool. As it always uncompromising in several areas, so that none others could exploit that opportunity.
Whirlpool was catering only to the domestic market of Europe. Other makers in Europe weren't willing to expand from their boundaries, hence, Whirlpool decided to go Global for its future growth. Being an international company, having global brands and operations in several countries wasn't enough. Thus, they came with more best technologies and processes for designing, manufacturing, selling and servicing the products with the lowest cost possible. This made the corporation having a position in consumers' minds globally. They took the best capabilities they possess and leveraged them in all worldwide operations.
As they extended their operations beyond the boundaries(transnational), they redefined their vision and setting organizational goals for developing common technology and process. They adopted People Excellence Strategy, aligning senior, middle management employees with the organizational goal. They also had a pay for performance system, for motivating employees. For operational excellence, they embedded organizational vision and mission on a day to day deed for achieving organizational goals. They led to the creation of the Whirlpool Excellence System(WPS). They were keen on adopting long term growth and brand leadership strategy than thinking and doing things emphasizing short term ones.
The company in every region adopted a global geographic structure. In every country, the company has regional managers who are responsible for the sales and profit from that nation. Another reason for this successful voyage is its competency to provide a range of products.
Whirlpool's global business location drives quality and innovative products, in different brand folios for differentiated customers. They have the notion to consider themselves as a global collection of small communities. They are also willing to provide personalized products to customers' tastes. Whirlpool Corporation’s headquarters is located in North America, where it was found first. They possess almost 20,000 employees who work every day for satisfying organizational goals and customer needs. The HQ of Europe, the Middle East, and African regions are set in Peru(Milan). Also, they possess a robust presence in the Asian region with HQ laying in Hong Kong.
Whirlpool's ROIC for fiscal years 2015 - 2019 averaged 10.4%. In the long run, the Corporate has restructured it financially and has paid out the shareholders excellently. The result of ROIC shows how well Whirlpool uses the capital effectively and efficiently. CEO David Whitwa itself states there is no end of the road to Whirlpool and has many things to be achieved again.