Question

42.   Demand that is not significantly altered by the price increase or decrease.

                   a. elastic demand

                   b. comparative demand

                   c. differential demand

                   d. inelastic demand          

         43. The point at which the costs of producing a product equal the revenue made from selling the product.

                   a. revenue point

                   b. breakeven point

                   c. economic point

                   d. supply point         

         44. Two or more transportation modes use in combination.

                   a. intermodal transportation

                   b. physical distribution     

                   c. logistics

                   d. intensive distribution             

         45. The physical elements in a store’s design that appeal to customers’ emotions and encourage buying.

                   a. consumerism

                   b. atmospherics

                   c. geodemographic segmentation

                   d. patronage motive                   

         46. The verbal portion of advertisements.

                   a. viral marketing

                   b. evaluative criteria

                   c. media plan

                   d. copy

         47. A mockup combining copy and visual material to show the sequence of major scenes in a commercial.

                   a. storyboard

                   b. promotion

                   c. publicity

                   d. screening

         48. Developing a list of potential customers.

                   a. sole searching

                   b. buildup approach

                   c. prospecting

                   d. cause-related marketing

         49. The extra cost a firm incurs by producing one more unit of product.

                   a. fixed cost

                   b. marginal cost

                   c. variable cost

                   d. product differentiation

         50. A method of producing sales based on finding a relationship between past sales and one or more variables, such as population or income.

                   a. trend analysis

                   b. cycle analysis

                   c. regression analysis

                   d. Delphi technique

Answer 1

42.inelastic demand.This type of demand happen for household product as they will be buyed as per the requirement even if the hype in price will not effect the demand level

43.breakeven pòint. This is an important point,with the help of this the number of product unit required to be sold for geting profit and the cost pattern can be identified.

44.intermodal transportaion.it can be transported and planned as single mode. And also reduce loss of time and risk .

45.atmospherics.for this purpose the seller or producer can make use colors music ideas patterns so that idea will easily capture the consumer which motivate their shopping interest.

46.copy. this will imparts the viewers attention desire and interest on the product thus will increase their urge for shopping.

47.story board. As it combines both copy and visual this will create a demonstration of their idea ,use of product in the form of scenes which will attract the customers .for that story board should be catchy.

48.prospecting.this one help in making a strong base of the customers which have taste towrads our product.This is important to reach high targets

49.marginal cost. This cost can be find out as change in total cost to the change in quantity.This only the extra cost not the cost per unit of the total products developed.

50. Regression analysis.this is a powerful statistical method which give reliable and informative value for the required data comparing other associated variables