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Should cash customer be charged the same price as credit card customers when credit card customer...

Should cash customer be charged the same price as credit card customers when credit card customer cost the retailer more?

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Personally speaking, cash customers should not be charged the same price as credit card customers when credit card transactions cost more for the retailers.

There is a financial reason behind the additional cost involved in credit card transactions. The business incur additional expenses in processing their credit card transactions because the credit card processing companies charge a fee on each transaction the business make through the credit cards. Additionally, business needs to invest in software and hardware devices to facilitate credit card transactions. All of these factors are not involved in cash transactions thus making it easy for the retailers in terms of financial returns.

Thus, cash customers who make financial transactions easy and effective for the retailers should be charged lesser than the credit card customers. A classic example is the gas stations where the cash customers are offered lesser price when compared to credit card customers. This strategy encourages more cash transactions than the credit card transactions.

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