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No matter how a company measures the benefits provided by an online business implementation, it usually...

No matter how a company measures the benefits provided by an online business implementation, it usually tries to measure those benefits in monetary units. Briefly explain why this is a good practice.

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Answer #1

When an on line business is implemented, we need to plan the following:

Right digital technology

Digital Marketing Plan

Budgeting and Costing

Sales Forecast

Marketing Strategy

Communication skills

Pricing Strategy

Value Proposition

All these components involve money to work on. When we do the business, it should be useful and also there should be monetary benefits.

That is the reason we measure the benefits in monetary units.

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