Question

You own a bar on Fry Street. Discuss three ways you can increase attention for your business. Be specific, using key terms from the section in Chapter 3 on enhancing attention.

Answer 1

In today's world, for every business it is very important to grab everyone's attention and gain the competitive edge over other market. One should understand that a lot of business operate in this market and you have to make your business unique and attractive to gain everyone's attention. The three techniques to gain everyone's attention for the bar in Fry street would be:

1. Be original: It is very obvious that originality is attractive. Thus, by adding original and more attractive features in our and by not copying other business ideas, customers tend to get attracted towards your ideas and originality. Your ideas and marketing style deeply affects the customer base and their attention.

2. Understand the market: Another important thing for the business to sustain is to understand the needs and wants of the market segment you are offering that product or service too. Our bar would offer services to young adults thus, the market should be understand thoroughly and all the changes should be made keeping their likes and dislikes in the mind.

3. Strengthen your brand image: At last, one should work on the brand image. The brand equity is the thing for which customers are ready to pay more as compared to other business entities. Thus, what things are special about your brand name that would persuade customers to retain is asked. The brand image and reliability factors should be set.