Answer:
As per the paragraph, it was said that mostly the secret shoppers are employed to check the service levels offered by the company’s employees.
Ans: Service standards
Depending upon the customers only products are being made and the marketing concept mainly requires information of customers.
Ans: Customers
As per the last but one paragraph the marketing information systems provide marketers with a good source of data which is collected from customers through surveys and other means, this data is majorly secondary and is relatively less qualitative compared to primary data.
Ans: Secondary data
Mystery shoppers provide a source of primary data, as per the passage, it was said that they provide qualitative inputs of products compared to any other means; they are highly influential for the future marketing mix.
Ans: Primary Data
Although mystery groups provide necessary primary inputs, Focus groups are the one who actually reveals much about the buyer behavior patterns.
Ans: Focus Groups
Not for sure about the answers. The 1 picture is the story to answer the problems.
Need help making sure these answers are the correct answers. The first picture contains the information to answer the 5 questions below. Joe Kraus's first tech company crashed, like many other dot-coms in the 1990s. JotSpot was the first company to offer an application wiki and attracted thousands of corporate customers. Google purchased JotSpot in 2006, and the site reappeared briefly as Google Sites in 2008. Review the three segments of the case and write your responses as instructed. The...
17) CRM tools allow companies such as Credit Suisse, AT&T, Hewlett-Packard and others to determine: A) warranty of products sold to consumers. B) the use of laptop computers by customers. C) the use of credit cards for payment. D) amount paid by consumers in different countries. E) which customers are most valuable. 18) 18) Which of the following environmental factors may require marketers to adjust their approach to conducting international as opposed to domestic marketing research? A) Research may help...
Summarize the following information in easily way and in simple words as your understanding without missing the keywords. ( the Question will be 25 on this information in final ) MARKETING RESEARCH FOR THE NEW VENTURE Information for developing the marketing plan may necessitate conducting some marketing research. Marketing research involves the gathering of data to determine such information as who will buy the product or service, what is the size of the potential market, what price should be charged,...
Create a draft of a Marketing Research Proposal of your choice. The topic for this proposal must be related to MARKETING research, not just a generically interesting research topic. It is vital that you include all of the parts of the proposal outlined in your draft, the parts being: Research Purpose – Here the firm or organization must succinctly provide an overarching reason to conduct the research. The Research Purpose provides the justification as well as the integrated reasoning. Research...
I need a summary and your thought about this article. How to Safeguard Trust in the Digital Age? Data analytics, AI, and other tools of the digital age can help marketers improve CX, but they also may raise concerns about data usage and privacy. Brands have an opportunity to build trust by showing they use these technologies wisely—and always in service to the customer. Advanced technologies that gather and apply customer data can be significant differentiators for a brand—and their...
(DBA Level )Tick the right answer (only 1 is correct): 1. Which of the following does NOT apply to quantitative research? It uses the scientific method It gives rise to less reliable data than qualitative research It aims to describe, explain and predict phenomena Its methods are tighter and more rigorous than in qualitative research 2. What is the correct ordering of the stages involved in planning research? Formulate the hypothesis, carry out the study, design the study,...
ead the article "How the Internet Has Changed the Salesperson's role". Then provide your thoughts on the following questions: In transactional sales situations, the personal sales agents will be obsolete 10 years from now. Discuss if you: (1) agree or disagree, (2) why, and (3) provide examples of organizations here is the aricle Oct 13, 2017 - Matthew Cook, Director of Sales Enablement Practice The art of selling has been dramatically altered since the rise of the internet and the...
Read the article "How the Internet Has Changed the Salesperson's role". Then provide your thoughts on the following questions: In transactional sales situations, the personal sales agents will be obsolete 10 years from now. Discuss if you: (1) agree or disagree, (2) why, and (3) provide examples of organizations here is the aricle Oct 13, 2017 - Matthew Cook, Director of Sales Enablement Practice The art of selling has been dramatically altered since the rise of the internet and the...
1. Product positioning strategies are intended to provide target customers with a clear, distinctive, desirable understanding of what the product does or represents in comparison with competing products. A. True B. False 2. Four frequently used segmentation strategies are micromarketing, undifferentiated (or mass marketing). differentiated and A. opportunity segmentation strategy. B. proactive segmentation strategy. C. economies of scale segmentation strategy. D. global segmentation strategy. E. concentrated segmentation strategy. 3. Caroline needs to find information about income and age distribution in...
3. Preparing Formal Business Reports (Part II) Gather secondary data by reading what others have experienced and observed. You should begin nearly every research project by researching secondary sources to gather information that has already been written about your topic. 1.You are in a library gathering information from secondary sources, and you want to find a current print resource that can supplement information from a book. What source should you use? Observations Indexes Periodicals 2._______is a major provider of online...