Question

MARKETING

Bounty Towel Marketing Mix (4Ps) Analysis. (Product, Price, Place, Promotion）

I need price analysis for Bounty Towel

Answer 1

Answer:

Bounty Towel is an American organization engaged in manufacturing of paper towel and napkin and is a global supplier for these products.

The Marketing Mix (4Ps) Analysis: The 4Ps analysis stands for Product, Price, Place, Promotion analysis for the entry of the business in any target market. Bounty Towel business uses the 4Ps marketing mix analysis so that they can get the benefit of marketing mix analysis and get better revenue and profit for the business.

• Product Analysis - This analysis starts with the analysis for suitability of the products to the target consumers so that products fit to the consumer interests. Product selection is being carried out based on the target consumer’s interest and requirements.
• Place Analysis – Place analysis is carried out to identify the suitable location/place which is suitable for the consumers for the sale of the products. Thus the place selection should be enabler for business.
• Price Analysis – Price analysis should be carried out based on the paying capacity of the consumers and the competitiveness in the market. Thus the pricing is so important that it makes 70% -80% impacts in the success of the business. The products suitability is primarily measured with the help of pricing of the products. Thus pricing for Bounty Towel products need to be carried out such that it meets the consumer paying capacity and it should be competitive in the market so that consumer will prefer to make their buying decision for this products. Price Analysis for the Bounty Towel will be such that the pricing will be worked out such that the pricing is helping the growth of the business and at the same time it should make the desired profit for the business.
• Promotion Analysis – Promotion analysis is the analyses carried out for creating the awareness among the consumers about the products and influence them towards the products. Promotion analysis is important for Bounty Towel for their paper towel and napkin products.