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What are your thoughts on COPPA's rules for marketing to children (age 13 and younger) as to how and when you can engage them AND the rules about gathering personal information from them, PLUS the...

What are your thoughts on COPPA's rules for marketing to children (age 13 and younger) as to how and when you can engage them AND the rules about gathering personal information from them, PLUS the need to gain parental consent.

Can you see any ethical concerns with this type of marketing?

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Answer #1

COPPA (Children's Online Privacy Protection Act) mentions what Operators of websites and online services should do in order to protect the children privacy and safety online. At the time of gathering personal information from the minors, there should be some safety norms about the extraction of personal information from the children and their parent's consent need to be taken.

I fully agree with this as minor children do not have high level of maturity what to speak and what not to reveal in front of the website operators. Later they might fall in trouble.

Incorporating COPPA Rule ensuring the safety of the children and taking the parent consent would ensure that no harm would be caused to the children and they would be completely safe by revealing only that much information which is really required.

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