Question

Essentials of Health Care Marketing book ch 13, 14

True or False? Almost 90 percent of all employers eliminate candidates for a job based on a prior screening of the applicants on the Internet.

In the need awareness stage of the “need satisfaction” method of selling, the key objective of the sales representative is to ensure that the:

	A.	customer recognizes all the same needs as the salesperson.
	B.	sales representative is aware of all of the customer's problems.
	C.	buyer is aware this is the only solution.
	D.	salesperson recognizes all the same needs as the customer.

True or False? The best way to assess personality and social skills is with the structured interview.

Answer 1

ANSWER.

* True. 90% of employers eliminate candidate for a job based on a prior

   screening of the applicants on the internet.

* D. In need satisfaction method sales person recognize all the same needs

       as the customer.

* True. A structured interview is more reliable way to assess the personality and

    social skill.