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What is the shared belief at the root of all pharmaceutical advertisements?

What is the shared belief at the root of all pharmaceutical advertisements?

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Answer #1

SHARED BELIEFS IN PHARMACEUTICAL INDUSTRY:-
- Pharmaceutical industry spends more on advertising than the research and development.
- Following characteristic are used in determining the shared belief.
(i) Knowledge of patients and the general public.
(ii)Beliefs of patients and public.
(iii)Attitudes of patients and public towards acceptability and appropriateness as well as regulations of such drugs.

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