1. Management involves far more than just telling others what to
do.
Before any of you decide that you think you can do your boss's job,
let's take a look into more of what a manager does.
The major functions that a manager completes can be categorized
into four different functions known as planning, organizing,
leading, and controlling.
For some of us, we only see the final two - leading and controlling
- but you should know that for every managerial behavior you do
see, there is an equal amount that you do not.
Behind the manager's closed door, he or she spends a good deal of
his or her time planning and organizing, so that he or she can
effectively carry out the functions of leading and controlling.
Planning
The first of the managerial functions is planning. In this step,
the manager will create a detailed action plan aimed at some
organizational goal.
For example, let's say Melissa the marketing manager has a goal of
increasing sales during the month of February.
Melissa needs to first spend time mapping out the necessary steps
she and her team of sales representatives must take so that they
can increase sales numbers.
These steps might include things like increasing advertisements in
a particular region, placing some items on sale, increasing the
amount of required customer-to-sales rep contact, or contacting
prior customers to see if they are interested in purchasing
additional products.
The steps are then organized into a logical pattern so that Melissa
and her team can follow them.
Planning is an ongoing step, and can be highly specialized based on
organizational goals, division goals, departmental goals, and team
goals.
It is up to the manager to recognize which goals need to be planned
within his or her individual area.
Organizing
The second of the managerial functions is organizing.
It is the process of bringing together physical, financial and
human resources and developing productive relationship amongst them
for achievement of organizational goals.
According to Henry Fayol, “To organize a business is to provide it
with everything useful or its functioning i.e. raw material, tools,
capital and personnel’s”.
To organize a business involves determining & providing human
and non-human resources to the organizational structure.
Organizing as a process involves:
Identification of activities.
Classification of grouping of activities.
Assignment of duties.
Delegation of authority and creation of responsibility.
Coordinating authority and responsibility relationships.
Leading
The third function of management is leading.
In this step, Melissa spends time connecting with her employees on
an interpersonal level.
Controlling
It implies measurement of accomplishment against the standards and
correction of deviation if any to ensure achievement of
organizational goals.
The purpose of controlling is to ensure that everything occurs in
conformities with the standards.
An efficient system of control helps to predict deviations before
they actually occur.
According to Theo Haimann, “Controlling is the process of checking
whether or not proper progress is being made towards the objectives
and goals and acting if necessary, to correct any deviation”.
According to Koontz & O’Donell “Controlling is the measurement
& correction of performance activities of subordinates in order
to make sure that the enterprise objectives and plans desired to
obtain them as being accomplished”. Therefore controlling has
following steps:
Establishment of standard performance. Measurement of actual
performance.
Comparison of actual performance with the standards and finding out
deviation if any. Corrective action.
This goes beyond simply managing tasks; rather, it involves
communicating, motivating, inspiring, and encouraging employees
towards a higher level of productivity. Not all managers are
leaders.
An employee will follow the directions of a manager because they
have to, but an employee will voluntarily follow the directions of
a leader because they believe in who he or she is as a person, what
he or she stands for, and for the manner in which they are inspired
by the leader.
Because of the nature of business planning, the ability to
effectively organize is of the utmost importance. Each step of the
planning process is simplified when organized properly.
For instance, organizing your research tasks helps you come to
reasonable conclusions more quickly.
When establishing goals, organize them in order of importance and
also classify them as either short- or long-term objectives.
Your final plan of action must also have a logical order in order
to be effective.
Planning and organizing for a business occurs on three different
levels.
On the operational level you make plans regarding the day-to-day
operations of the business.
When starting up a business or starting a new business initiative
(such as a new product), create a general business plan to outline
the required steps.
Upper management is responsible for establishing a strategic plan,
which outlines a long-term strategy and direction for the
company.
In all cases, the responsible party must develop and implement the
plan in an organized manner to ensure its success.
2. The difference between top-level management and middle-level
management responsibilities is strategic leadership.
Top managers must set strategy, and then organize middle management
to implement components of the strategy.
Top managers must know the capabilities of subordinates in order to
properly delegate the right amount of work to middle
management.
In a business setting, top level managers would include the CEO,
president or owner, while middle managers could include the office
manager, the head of the bookkeeping department or the HR
director.
Top Management Roles and Responsibilities
Top management should mainly provide leadership to set company
policy and strategy.
This is a more high-level form of management, where a leader is
analogous to an admiral of a fleet of ships.
The admiral determines the best plan to defeat a rival fleet is to
position forces at a particular spot, but leaves details of how to
navigate and what weapons to use to subordinates.
Lower-level managers can distinguish themselves by taking
initiative and functioning effectively without constant
supervision.
The CEO has to look at the entire organization and determine the
best course of action for the business.
Once those decisions are made, middle managers are responsible for
implementing the plans the CEO created.
Top managers should focus on long-term profitability and
creating value, while middle managers should focus on operational
excellence.
The top managers should represent the interests of shareholders by
steering the firm towards markets that provide the greatest return
on investment.
Lower-level managers should focus on daily innovation to improve
performance in the part of the organization for which they are
responsible.
Top managers should organize lower-level managers into teams to
tackle individual aspects of the overall strategy.
The two groups need to communicate effectively to ensure the
long-term plans are realistic, and that lower-level managers are
challenged but fighting important, winnable battles.
Delegation Between Top and Middle Managers
A key difference in higher- and lower-level management is
delegation.
A top manager is most effective when strategy takes up the vast
majority of his time.
In order for this to happen, he must delegate decision-making on
non-strategic issues.
Delegation requires trust in subordinates. A top leader must also
understand what a middle- or lower-level manager is capable of
doing.
It helps to have experience at a lower level to know just how much
capacity a subordinate should have.
Most companies like to promote from within, so knowing what middle
and lower-level managers are capable of can help top managers know
if they can continue to promote lower level managers or if they
need to bring in people from the outside.
Vital Differences That Should Be Considered
While decision-making authority can be delegated, responsibility
cannot.
A top-level manager should ultimately be held responsible for the
performance of each division under her control.
For example, when an accounting department produces financial
statements, the chief executive officer must sign off that the
results are accurate.
If the Securities and Exchange Commission determines the statements
were fraudulent, the CEO is responsible, even though a lower-level
manager created the actual reports.
Also, if a top level manager gives a lower level manager the leeway
to handle certain issues, but these issues create internal strife,
the top level manager should intervene and correct the issue.
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