Question

1# Ineffective Marketing Managers select market targets that are:

a Of adequate size, growth potential, and give the company a competitive edge.

b Growing due to an underlying national or international trend.

c New opportunity, "Blue Ocean" markets with few or no competitors.

d Closely tied to the interests of their employees.

2# A unique selling proposition (USP) brings a brand's positioning into focus by forcing marketing managers to answer all the questions listed below, except

a Is the company selling a solution that is cheaper than their biggest competitor

b Who is the main competitor and what differentiates this product making it unique.

c How does the product's key benefit address a compelling need of the customer

d Who is the customer in terms of their identify and buying situation.

3# A product is defined as

a A distinct position owned in the minds of consumers

b A bundle of attributes that satisfies wants or needs.

c Only tangible things, like a car

d Only intangible things, like car insurance

Answer 1

1) option B is correct because ineffective managers always lacks the ability to bring best out of employees and as a result increase the labor turnover ,they doesn't know how to take advantage of new opportunities available in the market and lack competitiveness.

2)option D is correct .USP is used by companies to market their products and tell how their product is different(unique) from competitor's and why should consumer buy this product instead of other companies .USP has nothing to do with the identifying customers

3) option B is correct . Product is something that can sell out in the market , it can be tangible or intangible . It just satisfies one's needs and wants .