Question

1# Ineffective Marketing Managers select market targets that are:

a. Closely tied to the interests of their employees.

b. New opportunity, "Blue Ocean" markets with few or no competitors.

c Of adequate size, growth potential, and give the company a competitive edge.

d Growing due to an underlying national or international trend

2# A unique selling proposition (USP) brings a brand's positioning into focus by forcing marketing managers to answer all the questions listed below, except

a. How does the product's key benefit address a compelling need of the customer.

b. Who is the customer in terms of their identify and buying situation.

c. Who is the main competitor and what differentiates this product making it unique.

d. Is the company selling a solution that is cheaper than their biggest competitor.

3# One way to think about a product is to divide it into the core product, the actual product, and the augmented product. The augmented product is:

a. The complementary services that enhance product value.

b. The bundle of characteristics and features that define a product.

c The tangible, functional part of the product.

d The intangible, emotional part of the product.

Answer 1

Ineffective Marketing Managers select market targets that are - Closely tied to the interests of their employees, because the marketing strategy should benefit the company not an employee or a particular class of employees.

A unique selling proposition (USP) brings a brand's positioning into focus by forcing marketing managers to answer all the questions listed below, except - Is the company selling a solution that is cheaper than their biggest competitor, because it is irrelevant about the solutions while framing a marketing strategy and improving the company's competitive advantage.

One way to think about a product is to divide it into the core product, the actual product, and the augmented product. The augmented product is The complementary services that enhance product value.