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Briefly describe framing. What affect would framing have on an expected utility maximizer’s preferences? Briefly explain.

Briefly describe framing. What affect would framing have on an expected utility maximizer’s preferences? Briefly explain.

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The evaluation of probabilities and outcomes for economic decisions are subject to how the problem is framed. Framing leads to irrational choices and violates the elementary requirements of consistency and coherence of the Theory of Rational Choice.

It is a criticism of the Expected Utility Theory as the theory provides a set of axioms with a given criteria for rationality of the choices. That when given a choice, a decision-maker will choose the prospect with the highest expected utility. However,the same choices when framed differently (when in terms of gains eg. 1/3rd chance of 100 out of 300 lives saved, or when in terms of losses eg. 1/3rd chance of 200 out of 300 lives lost) leads to different selection of choices.

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