Question

health communication course,

In two, well-developed paragraphs,

select a preventable health issue (i.e. infectious diseases) and,

describe the steps to how you would perform and audience analysis.

Describe how you would utilize this audience analysis to plan future health communication programs.

the minimum answer should be 300 -500 words, please answer without handwriting

Answer 1

To perform the audience analysis first identify the audience who has health problems, select the priority audience among them those who are impacted with the problem, divide the priority audience by identifying sociodemographic, psychographic, geographic and others, identify their knowledge, attitudes, and practice to tailor the program or messages. Identify the potential barrier like risk factors, divide the priority audience into subgroups, identify the key influencers like teachers, leaders, health care providers, media, etc. Organize audience information and create an audience profile with details to change motivation, attitudes, and behavior.
Information provided by the surveillance system is descriptive statistics include their geography, demographic character, and other risk factors, particularly for infectious disease contributing analysis ad information, exposures, preventive measures. it helps to plan for communication program, it helps to find out causes, outbreaks, spread of illness, history, the impact of the hazard, evaluation, planning. This surveillance by analysis of data helps to detect disease outbreak and help to achieve providing information and intervention.