Question

What can you tell about hoe Kodak did needs assessment for executive education?

What recommendations would you give Kodak for improving this analysis, and what type of training do you think should be done now?

How would you go about evaluating the effectiveness of these educational experiences?

Do you believe that company profitability should be used as a criterion?

Can more training save Kodak?

Answer 1

1.Needs for assessment for executive education

Kodak should consider the tasks, organisation and person analysis for the needs assessment for its executive. The assessments are designed to be future-oriented and dynamic for the companies business environment. The changes needed to be made due to the fact that kodak had a lot of catching up to do in a very competitive market and needed its executives to look into the future of the company.

2.Recommendations

To improve the analysis by kodak the following recommendations are suggested,

1. to evaluate the training programs to ensure that they are motivating the executive and managers to be more innovative in their thinking about the future of the company

2. Kodak should ensure that they are incorporating the principles of learning into the programs.

The type of training that should be done now is goal setting.

3.Evaluating the effectiveness

Evaluating the training programs will measure their effectiveness. There are four criterions for evaluating the education experiences.

First criterion is participant reactions which is the simplest and most common approach to training evaluation.This is where the company needs to ask questions to the participants such as did you like the programs, should the organisation continue to offer it, and what suggestions do you have for improving the program.

Second criterion is the extent of learning by testing the knowledge and skills before and after the training program will determine improvements.

Third criterion is the behaviour of whether the learning is transferred to the training programs.

Fourth criterion is the results or return on investment by measuring the utility of the program.By calculating the benefits derived from training with quality improvements, increase profits, reduction in turnover , increase in productivity, decreasing costs and creating a culture that is ready for continous changes.

4. I do believe that company profitability should be used as a criterion since a company with no profit wont be in business in the long run.

5.In my opinion i think kodak waiting too long to catch up in their industry and it takes a lot of motivation from the people in the company to make the changes necessary to succeed.