Answer 1.
Answer 2.
Business Division:
Profit Margin = Income from Operations / Sales
Profit Margin = $207,000 / $2,070,000
Profit Margin = 10%
Investment Turnover = Sales / Invested Assets
Investment Turnover = $2,070,000 / $862,500
Investment Turnover = 2.40
Rate of Return on Investment = Profit Margin * Investment
Turnover
Rate of Return on Investment = 10% * 2.40
Rate of Return on Investment = 24%
Consumer Division:
Profit Margin = Income from Operations / Sales
Profit Margin = $348,600 / $2,490,000
Profit Margin = 14%
Investment Turnover = Sales / Invested Assets
Investment Turnover = $2,490,000 / $2,766,667
Investment Turnover = 0.90
Rate of Return on Investment = Profit Margin * Investment
Turnover
Rate of Return on Investment = 14% * 0.90
Rate of Return on Investment = 12.60%
Answer 3.
Business Division:
Residual Income = Income from Operations - Minimum Acceptable
Return * Invested Assets
Residual Income = $207,000 - 0.19 * $862,500
Residual Income = $43,125
Consumer Division:
Residual Income = Income from Operations - Minimum Acceptable
Return * Invested Assets
Residual Income = $348,600 - 0.19 * $2,766,667
Residual Income = -$177,067
Answer 4.
On the basis of income from operations, the Consumer Division is more profitable. However, income from operations does not consider the amount of investments in each division. On the basis of the rate of return on investment, the Business Division is more profitable. Even though the Consumer Division has a higher profit margin, the Business Division has a higher investment turnover, which generates the higher rate of return on investment. On the basis of residual income, the Business Division is the more profitable of the two divisions.
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