Question

The marketing process does not take place automatically. It requires that certain marketing functions or activities be performed by various marketing institutions - and by consumers themselves. The following eight functions are essential to the marketing of all goods: buying, selling, transporting, storing, grading, financing, risk taking, and market information. No matter how simple or complex the marketing process is, these functions must be performed. Some functions may be performed several times to facilitate the marketing of a given product, while others may be performed only once. At times, the performance of a function may be shifted from one member of a marketing system to another. For example, some modern wholesalers and retailers shift the burden of storing goods back to manufacturers. But, the fact remains that each of the eight functions must be performed by someone at least once before any good can be marketed - none can be eliminated.

Question for Discussion

Name a product for which all eight marketing functions do not need to be performed by someone somewhere in the marketing system. Explain your thinking about what functions do not need to be performed. Note: this discussion assignment transcends the chapters and has a continuous theme throughout the text.

Answer 1

As associate example of this, we are able to have confidence the commercialism of digital product. These are things like downloads of a season of some program. There are 2 of those functions that don't really want to be performed once this kind of excellent is being sold . First, there's not very a lot of storage required. Of course, there do got to be servers somewhere that have a original of the season of shows so copies are often sent to people who get them. However, this can be a really minor quantity of “storage” in comparison to one thing like physical DVDs or books.

For example, among the eight promoting functions, Transporting and Grading don't apply to on-line merchandise likeshows on Netflix or similar. there's nothing that has to be transported since you buy the products on-line and that theydon't seem to be tangible. Grading is once the corporate grades the materials created thus on keep a regular of quality, thatdoesn't occur in merchandise like TV shows wherever all products purchased are precise copies.