This chapter explained the purpose of managerial accounting in the context of the current business environment. Review the automobile section of your local newspaper; the Sunday paper is often best. Review advertisements of sport-utility vehicles and identify the manufacturers that offer these products and the factors on which they compete.
Required
Discuss the potential contributions and responsibilities of the managerial accounting professional in helping an automobile manufacturer succeed. (Hint: Think about information and estimates that a managerial accountant might provide new entrants into the sport-utility market.)
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