Is someone who switches brands because of a financial inducement less likely to remain l...

Is someone who switches brands because of a financial inducement less likely to remain loyal than someone who switches without inducement? Let p1 and p2 denote the true proportions of switchers to a certain brand with and without inducement, respectively, who subsequently make a repeat purchase. Test H₀ : p₁ – p₂= 0 versus H_a : p₁ – p₂= 0

using α = .01 and the following data:

(Similar data is given in “Impact of Deals and Deal Retraction on Brand Switching,” J. of Marketing, 1980: 62–70.)