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how do rei values relate to the development of an ethical culture

how do rei values relate to the development of an ethical culture
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Values of Recreational Equipment Incorporated (REI) include decency, authenticity, respect, quality,integrity, service and balance. These values of REI sound pretty ethical. All stakeholders of a company are included in its ethical culture and all stakeholders are given deserved values in the company. Policy of no discrimination is followed by the company . Stakeholders irrespective of which category they belong to( customers, employees, suppliers, environmental resources etc) are treated with equal importance and all decisions are taken keeping in mind all the values of the company.

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