Question

Can someone Please Help me with this Question.

Please answer the following question accurate as you can in your own words please add references in 450 word count. Please note this must be in your own words phrase and cite from internet and make sure toad all references that are used. You currently work as a coordinator for New City Home Care, a private home health company offering nursing care and therapy services to the elderly residents of a medium-sized Midwestern city with a population of about 55,000 people. The neighboring town, about 10 miles away, has a much smaller population, but as the population ages, this town is seeing an increase in retirees. Your manager has decided that it would be beneficial to expand into this town by opening a satellite office. She is eager to be the first home health company to open a physical office in this new territory and has tasked you with developing a marketing plan.

You have been asked to provide an executive summary to the management team of the marketing plan.

1. Writing the plan and setting expectations of the Nursing Home marketing expectations.

Answer 1

Marketing idea is a strategic document that is designed to facilitate the acheivement of particular goals and objectives with the particular period..properly implemented marketing plan assessed by accurate and consistent system it help plan with expectation..The challenge should face the various and diverse internal demands for the resources..when we select our target market for our budget it should be simple and efficiency.. Target marketing includes time, money and revenue..it is better to know about our customer first..have competition in your market business to have some idea .Target market should have idea about people size, location, density, income, Education, Benefits, information sources etc..

Here for opening satellite office we need to develop the plan..satellite office is a part of the larger organization and it some distance away from the main office which controls it..It needs staffs and service with health care professional.it should be determined how much staffs is needed..new market will include demand,usage and costs for home health care customers..it is important to develop market plan with customers needs and expectations..cost is the main factors for marketing plan..The additional services process their offered team market plan, it includes research development and advertising and promotions .

Demographic data includes behaviour and decision making especially for older patients they need services in a home settings with daily services..for them they need home health aide and nursing services..so for home health organization more than nurses home health aides are needed..when the retirement age is more demand for nursing care will have more demand..so demographic determine by decision making cost effective for in- house training and about their job placement..