Question

Please answer this questions in 450-word count in your own words if using internet please cite all references and list the site that you used at the end of question. This question has 5 continuous parts of the question on that needs to be answer. You currently work as a marketing coordinator for New City Home Care, a private home health company that offers nursing care and therapy services to the elderly residents of a medium-sized Midwestern city with a population of about 55,000 people. The neighboring town, about 10 miles away, has a much smaller population, but as the population ages, this town is seeing an increase in retirees. The chief executive officer (CEO) of New City Home Care has decided that it would be beneficial to expand into this town by opening a satellite office. She is eager to be the first home health company to open a physical office in this new territory and has tasked you with developing a marketing plan. You have been asked to provide an executive summary to the management team of the marketing plan.

The summary needs to explain how the following will used in your team's marketing plan:

• Writing the plan and setting expectations
• Implementing the plan and proven best practices for implementation
• Tools for evaluating and adapting the plan

Answer 1

Answer :

Writing the marketing plan :

These includes some steps to plan a marketing plan those are * formulation of mission statement ,like these are useful to state the clear nature of the business and it is one of the purpose of an organization.

* And some organizations can plan vision also.

* list down the target markets,

* describe the services like what we need to provide and their cost and the resource services,

* preparation of promotional strategies to meet market plans, like advertisements,and training programs,

* the next step is identify and understanding of competition ,for example internet is a indirect compitition,

* next step is establishement of measurable marketing goals and use those, and at last monitor the implemented marketing goals or plans.

Expectations should be set with the partners like

* good communication skills, and availability of manager and Benchmarks, should be maintained.

* By sharing market goals with the agency it is beneficial to good outcomes.

* maintain or prepare a good plan.

* maintained joined approach it is a multi dimensional and multi channel approach.

* Reports should be maintained.

* maintain adequate budget plan.

* Be flexible and tranperent to maintain good marketing activities.

Implementing the plan :

* through some steps like by setting the right expectations.

* Build or improve the multi deciplainary team secure and resources secureness.

* by good communication of the marketing plans with resource persons.

* to implement the plans make a Time line boundaries and tasks.

* Tracking system should be maintained by dashboard system.

* Monitor and check the implementation activities regularly.

* and maintain the acceptance to use modified plans if not meet the goals.

* At last finally all results should be communicate with partners to celebrate the successful marketing.

These are the best practices to implementing the plan or marketing plans.

Tools for evaluating and adopting the plan :

* SWAT analysis may done that means strengths, weaknesses and opportunities and threats.

* By using some of the surveys like how the plans are implementing and some responses from customers, by using these, they can evaluate plans.

* By seeing or reviewing advertising codes.

* By tracking are seeing email campaigns also we can evaluate.

* By calculating the sales conversation like effectiveness of the marketing campaigns,

By the using of all these points they can adopt the plans.