Question

I need to search online for a marketing case study or an example to focus on for this week's assignment. I am not sure what kind of case study or example I'm suppose to use...Can someone help with that? The case study or example needs to be able to explain the role of marketing manager during implementation, how the implementation plan addressed or might have prevented potential customer complaints, the relationship between implementation and control, approach(es) taken or that might have been taken to overcome specific implementation problem(s), the role a marketing audit played or might play in addressing issues, and how information technology was used or might have been used to improve implementation.

Answer 1

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