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B Analyze issues related to the behavior, attitudes, and motivations of (potential) donors. Some questions to consider might
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Analysis for the characteristics of the blood donors-

1. Reason for donating - they seek to help the needy and have concern for the patients.

2. Not donating- they must be enough healthy as much is required for donating blood or do not have the willingness to help.

3. Lifestyle- surely one's lifestyle affects the decision to donate blood as healthier the person is the more he can work for the good cause.

4. Consumer characteristics- consumer must be thankful enough to the donor.

5. Decison process- must be immediate in case of emergency, good analysis for all requirements before donation.

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