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Please answer the following questions in 250 words count in your own words. If using reference...

Please answer the following questions in 250 words count in your own words. If using reference please cite all and references. Add 5 relevant peer-reviewed academic or professional references published within the past 5 years.

A reputable hospital has high quality ratings from patient satisfaction surveys but is still losing market share. For many years, health care organizations, as well as traditional businesses, have been frustrated that high customer satisfaction scores do not necessarily lead to higher levels of profitability or sales. Prepare a report examining this phenomenon that addresses the following elements:

1. Discuss how qualitative and quantitative data can be used to help this hospital improve market share

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