Question

Please answer the following question in your owns words and if using references please cite and phrase reference in your own word in 200 word count. BE sure to add least 5 relevant peer-reviewed academic or professional references published within the past 5 years. Please make sure that introduction are include.

A hospital marketing director at a very large hospital in an urban setting has several research projects to undertake this quarter. The hospital is continuing to expand its offerings in the metropolitan area and ensure a strong relationship with the top physicians in the community.

The current projects that he is currently researching include the following:

The hospital urology department wants to establish a sexual dysfunction clinic. The department head wants to get an estimate of the number of men ages 35 to 60 in the community suffering with some form of sexual dysfunction.

He has asked you to assist by developing a report analyzing how each of this projects would help the hospital improve its relationship with the public. Given that the projects would be presented to the hospital’s Board of Trustees, the marketing director indicated that your report needs to include a critique of current literature (scholarly references) to support a position on each.

Answer 1

Answer :

introduction :

To say hospital and health system operating margins are different today ,the hospitals are expanded vastly in the metropolitan cities to get profitability and as well as to render the services to the people .

the main moto of the privatw hospitals are increasing the top physicians in their hospitals to improve the quality of services as well as to attract the people .hospitals spending more economic funds upon the physicians to create a harmony with the physicians .

Hospitals can improve their relationships by making a strong strategies and just communicate more effectively with physicians .they are conducting staff meetings to reward the physicians .

principles of making the string relationships with physicians are :

• Hospitals need to improve the proactive strategies for working with their doctors .
• making great funding deals with physicians .
• Conducting staff committes to physicians to encourage them to work hard.
• manage new services lines to increase market share
• Improve the facilities to the physicians such as giving bonus or incentives .
• making increments to the physicians .
• maintaining good therapuetic relationships .
• reduce the deficiencies such as equipments and set the seperate departments for each .
• giving defined guidelines for the staff to decrease overlapping of services of staff .
• conducting educational programme to physicians and other health care staff to update their knowledge .
• giving rewards to physicians to their work .and ecourage them to work effectivey in future also .

Hospital urology department want to establish sexual dysfunction clinic :

sexual dysfunction : it is a physical or psychological problem that prevent the person from getting sexual satisfaction .

Actually the people who are having urology problems such as phimosis , and other problems are commonly have the great importance on the sexual dysfunction .

- the people who are having erectile dysfunction or premature ejaculation problems ,they may fail to get the sexual satiffactions ,this is more common in ages of 50 yrs or above .

- so we need to create an awareness to public and make them to avoid these problems .

- the current research project mainly focussing on how to make relationships with public in order to reduce the sexual dysfunction .

• There are several ways to approach the public ,those are
• giving advertisements ,talks interview programmes on television or radio upon sexual dysfunction clinic .
• providing accurate information to public whean they will get appointments to the clinics .
• maintaing good communication with public for maintenance of trust relationships with public .
• conducting various awareness programmes on sexual dysfunction .
• Publishing of their work abikity of sexual dysfunction clinic .
• Providing information about use of these clinic ,how it will be benefitted to clients .
• decreasing of cost of care for clinic .
• giving feedback to patients who are reminded of their appointments as text messages ,phone calls ,e- mails etc
• By clarifying the doubts of clients about their conditions .
• making strong therapeutic relationships with people to come back to their clinics .
• By decreasing of cost of care .and by making discounts on cost of care .

How the hospital can improve the relationships with public :