Question

Please answer the following question in 375 word count in YOUR OWN words and please use references t to support your question.

You have been hired as an outside consultant for a large durable medical equipment and medical supply company. The company specializes in a wide range of medical supplies and equipment. Some of its most profitable offerings include hospital bed rental to private residents, wheelchairs, walkers, scooters, and other mobility equipment. However, the company has come to realize that competition is increasing and its market share is shrinking. The company noted that most of its customers are new customers, and very few are repeat customers. The company is concerned with customer loyalty. The medical supply company owner has asked you to develop a plan to improve customer loyalty.

Create a report that describes and critically analyzes at least 5 contemporary best practices to improve customer loyalty in a health care organization.

Answer 1

Customer loyalty is a key objective in managing customer relationship . Customer loyalty is the trust between customer and companies, persons, products or brands. For improving customer loyalty in a health care organisation some of the best practices are :

• Build your brand
• Feedback and questionnaires
• Soft skills
• Understanding Purpose of marketing
• Performance management

Build your brand:

Building the brand is formulating a plan to target audience and competitors. Always be creative and know the expectations of the customers . So you may conduct an audit with some random audiences to get an idea . By building an unique identity , you can grasp new customers . This identity can reach more targets if you plan strategies and implement it.

Feedback and questionnaires:

Without customers help and feedback no brand can reach its maximum usage. Employ customer feedback software or even recruit a customer feedback receiving employee to know the details of your brand 's reach. With the feedback's you can have knowledge about customers expectations and necessity . Formulate questionnaires for each equipment you manufacture and the customer's feedback can give you clear picture regarding the positive and negative things about the products. Feedback is always a key objective for product improvement.

Soft skills:

Always behave with empathy to the customers. Recruit employees who are motivated with self regulation and exercise non violent communication ,with co workers and also customers. Provide personal development training to employees for improving their communication skills which may increase the trust of customers. Good communication is a key objective in building good relationship and trust.

Purpose of marketing:

Marketing helps in promoting your brand equipment. Marketing is a way to build trust and strong relationships with customers. Be legitimate and true . Don't boost your brand unnecessarily. Give examples or ratings your brand has obtained from other customers. Try to know the needs and modifications needed in your product from customers .

Performance management:

Once after knowing the needed modifications in your equipment , conduct a meeting with employees to achieve a good product. Rate your brand's necessity for a particular period.So that you know what can be improved . Managing the performance of your product will help in good reach of your brand and gain new customers. Always hear what customers say and modify products according to their likes and dislikes. Monitor the products regularly .

Thus give an effective product which will be very useful , with good longevity .