Please answer the following question in 275 word count in YOUR OWN words and please use references t to support your question.
You have been hired as an outside consultant for a large durable
medical equipment and medical supply company. The company
specializes in a wide range of medical supplies and equipment. Some
of its most profitable offerings include hospital bed rental to
private residents, wheelchairs, walkers, scooters, and other
mobility equipment. However, the company has come to realize that
competition is increasing and its market share is shrinking. The
company noted that most of its customers are new customers, and
very few are repeat customers. The company is concerned with
customer loyalty. The medical supply company owner has asked you to
develop a plan to improve customer loyalty.
Create a report that describes and critically analyzes at least 5 contemporary best practices to improve customer loyalty in a health care organization.
Definition of Customer loyalty
Customer loyalty indicates the extent to which customers are devoted to a company’s products or services and how strong is their tendency to select one brand over the competition.
Customer Loyalty Report
The customer loyalty report provides a key performance indicator by measuring the customer performance of the business. The report will tell you how loyal the customer base is, how many new customers you have gained, how many customers you have lost, and how many have become inactive. The category parameter allows you to list contacts according to the same parameters so that you may easily identify them and export the information for further processing if required.
Report Parameters
Location - The business location to report on
Type - Allows you to choose what detail to report based on activity.
Category - Allows you to include one or all of the contact categories.
New Customer - The number of days from today you wish to deem a customer as new. A new customer is a customer who has been created in the database within the number of days specified.
Inactive Customer - The number of days from today you wish to deem a customer inactive. An inactive customer is one who's last invoice was greater than the number of days specified.
Loyal Customer - The minimum amount spent over a time frame in days.
Dead Customer - The number of days from today you wish to consider a customer dead. A dead customer is one who has not been invoiced for a time specified in days.
Report Detail (Type = Customer Loyalty)
Contacts - The number of contacts in file.
New - The number of new contacts based on the report parameters.
Active - Customers that have been invoiced within the specified time frame for inactive customers.
Active % - The percentage of contacts who are active.
Loyal - The number of customers who meet the loyal customer criteria.
Loyal % - The percentage of contacts who are loyal.
Inactive - The number of customers who are inactive.
Inactive % - The percentage of contacts who are inactive.
Dead - The number of dead contacts based on the report parameters.
Dead % - The percentage of contacts who are considered dead customers.
Please answer the following question in 275 word count in YOUR OWN words and please use...
Please answer the following question in 375 word count in YOUR OWN words and please use references t to support your question. You have been hired as an outside consultant for a large durable medical equipment and medical supply company. The company specializes in a wide range of medical supplies and equipment. Some of its most profitable offerings include hospital bed rental to private residents, wheelchairs, walkers, scooters, and other mobility equipment. However, the company has come to realize that...
Please answer the following question in 375 word count in YOUR OWN words and please use references t to support your question. You have been hired as an outside consultant for a large durable medical equipment and medical supply company. The company specializes in a wide range of medical supplies and equipment. Some of its most profitable offerings include hospital bed rental to private residents, wheelchairs, walkers, scooters, and other mobility equipment. However, the company has come to realize that...
Please answer the following question in 375 word count in YOUR OWN words and please use references t to support your question. You have been hired as an outside consultant for a large durable medical equipment and medical supply company. The company specializes in a wide range of medical supplies and equipment. Some of its most profitable offerings include hospital bed rental to private residents, wheelchairs, walkers, scooters, and other mobility equipment. However, the company has come to realize that...
Please answer the following question in 375 word count in YOUR OWN words and please use references t to support your question. You have been hired as an outside consultant for a large durable medical equipment and medical supply company. The company specializes in a wide range of medical supplies and equipment. Some of its most profitable offerings include hospital bed rental to private residents, wheelchairs, walkers, scooters, and other mobility equipment. However, the company has come to realize that...
Please answer the following question in 375 word count in YOUR OWN words and please use references t to support your question. You have been hired as an outside consultant for a large durable medical equipment and medical supply company. The company specializes in a wide range of medical supplies and equipment. Some of its most profitable offerings include hospital bed rental to private residents, wheelchairs, walkers, scooters, and other mobility equipment. However, the company has come to realize that...
Please answer the following question in 650 word count Please answer in your own words .Please research and add reference at the end of the question. A hospital marketing director at a very large hospital in an urban setting has several research projects to undertake this quarter. The hospital is continuing to expand its offerings in the metropolitan area and ensure a strong relationship with the top physicians in the community. 2. The current projects that he is currently researching...
Please answer the following question in 650 word count in your own words.Please research and add reference at the end of the question. A hospital marketing director at a very large hospital in an urban setting has several research projects to undertake this quarter. The hospital is continuing to expand its offerings in the metropolitan area and ensure a strong relationship with the top physicians in the community. The current projects that he is currently researching include the following: 1.The...
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