Question

Please answer the following question in 650 word count Please answer in your own words .Please research and add reference at the end of the question. A hospital marketing director at a very large hospital in an urban setting has several research projects to undertake this quarter. The hospital is continuing to expand its offerings in the metropolitan area and ensure a strong relationship with the top physicians in the community.

2. The current projects that he is currently researching include the following: A primary care medical group is trying to determine whether patients are being greeted and serviced appropriately by the billing and admitting departments

He has asked you to assist by developing a report analyzing how this projects would be communicated to each market segment and how each will help the hospital improve its relationship with the public. Because of the nature of the report, it needs to include a critique of current literature (scholarly references) to support a position on each.

Answer 1

Marketing change at various stages of growth of a hospital. When a new hospital is opened, bed occupancy would be the main concern whereas when it has attained a stage of growth, the focus will enhance to visibility, quality of service and brand building. Moreover, promotion of a hospital marketing needs a) quality of treatment b) word of mouth c) medical camps d) medical tourism e) major surgeries and f) social marketing through product, price, promotion and place.

Public speech would enhance the relationship between the doctors, hospitals and the patients and in a wider segment it helps the public to know about the quality care given by the hospital to the patients.

Advertisement of the hospital equipments explains the public or make them aware of the hospital is equipped with modern equipments and technologies in ordr to ensure that they are better than competitors and or par with the International standards and quality consciousness.

Media interview are primary concern about the marketing system and adopting of hospitals. It involves large number of watching about the updates being done all over the world and clarify their doubts.