Question

Please answer the following question in 650 word count Please research and add reference at the end of the question. A hospital marketing director at a very large hospital in an urban setting has several research projects to undertake this quarter. The hospital is continuing to expand its offerings in the metropolitan area and ensure a strong relationship with the top physicians in the community. The current projects that he is currently researching include the following:

A primary care medical group is trying to determine whether patients are being greeted and serviced appropriately by the billing and admitting departments

He has asked you to assist by developing a report analyzing how each of these 3 projects would be communicated to each market segment and how each will help the hospital improve its relationship with the public. Because of the nature of the report, it needs to include a critique of current literature (scholarly references) to support a position on each.

Answer 1

Patient satisfaction is important for customer service..most of the Patient in hospital waiting for long period for their appointment..consider implementing something that proper contact and direction, communication can avoid that..not - for- profit hospitals healthcare make advantages by their inherent organization advantage..The patient felt that insurance companies and Physician are incharge for their care in the hospital and they felt that hospital is not part of a planned or customer- focused health care system..

Quality of care and patient safety is a first priority with public concern..some patient felt few problems related to technical Quallity of care in hospital therefore assume technical competence..patient perception of Quality assessed by dimensions of personal valued and they do not distinguish between the provider of the service and service received..Treat them with respect and dignity in treatment decisions eliminate issues of patient and it improve patient satisfaction..