Question

Please answer the following question in 650 word count Please research and add reference at the end of the question. A hospital marketing director at a very large hospital in an urban setting has several research projects to undertake this quarter. The hospital is continuing to expand its offerings in the metropolitan area and ensure a strong relationship with the top physicians in the community. The current projects that he is currently researching include the following:

The hospital urology department wants to establish a sexual dysfunction clinic. The department head wants to get an estimate of the number of men ages 35-60 in the community suffering with some form of sexual dysfunction.

He has asked you to assist by developing a report analyzing how each of these 3 projects would be communicated to each market segment and how each will help the hospital improve its relationship with the public. Because of the nature of the report, it needs to include a critique of current literature (scholarly references) to support a position on each.

Answer 1

Report on ways of improving hospital developments and fostering health care delivery to patients

Introduction:

The healthcare management is in its course to expand the facility and improve service provision to her esteemed customers in town and its environs in coping with an increased demand for quality healthcare delivery. The management board is so much obliged to inform both healthcare practitioners and the general public at large of these interests in their participation in elevating hospital infrastructure and encouraging client/patient-practitioner relationship.The health care systems in ensuring that individuals enjoy optimal health, they must have the benefit of high-quality health care services that are effectively coordinated within a strong public health system. This can be achieved with effective communication from the management to clients.

Objectives:

1. To estimate the number of men suffering from sexual dysfunction before establishment of sexual dysfunction clinic in the hospital urology department.
2. To determine whether patients are greeted and serviced appropriately by billing and admitting department.
3. To determine concerns about health care providers as being part of its panel of physicians in service provision to clients and/or patients.

Body:

In estimating the number of men suffering from sexual dysfunction the hospital management will collects data from local residents about anyone suffering from sexual dysfunction and this will be undertaken by trained interviewers. Use of questionnaires, direct interrogation of interviewees and clinical sampling of clients will be used. The study design allowed precise estimation of important parameters while permitted identification of statistically predictive risk factors. The sampled groups of population to be studied should be free-living, non-institutionalized groups and statistics should be randomized so that results obtained are not biased. Urologic surgeries that will be introduced in the urology department will be essential for treatment of patients with erectile dysfunction. This will decrease the number of cases of individuals with problems with erectile dysfunction. In addition to that, interaction of healthcare providers(interviewers) with clients will improve the relationship of community with the healthcare facility and increase trust of clients in that healthcare setup.

In some cases healthcare providers are finding it difficult to monitor, identify, absorb and comply with medical care requirements and adhere to the policies of their institutions and this may be due to the complexity of the program or a rapid pace of change in requirements and the varied ways in which healthcare facility issues policy and administrative requirements. The healthcare facility should more actively communicate these changes and use contemporary technologies to provide free and easy access to a well-organized set of information of all requirements issued through any means. The healthcare facility in establishing whether patients are greeted well and gets appropriate services will be key in assessing customer services that these clients get in the billing and admitting departments. The management will form a panel of experts to investigate how patients are served in these departments. This will help to improve medical care delivery to patients and carrier customer service performance.Communication and interaction between carriers and providers or practitioners is crucial to a successfully administered program as it allow providers and practitioners in performance evaluations.

Healthcare providers are sometimes uncooperative in teaming up with the panel of physicians may be due to low payments from their employers or as a result of lack of motivation and thus will consequently lower the performance of the healthcare facility. The hospital management can develop a mechanism to inform health care practitioners that when patients are scheduled with the facility, to allow sufficient time for those appointments to be rescheduled, when patients leave the clinic without a follow-up appointment with their primary care giver within the scheduled period. This will be essential in determining whether the primary caregivers adhere to laid down instructions and policies of the institution.

A good number of organizational or system reasons also affect the doctor–patient relationship. The accessibility of personnel in the health care setup at both administrative and clinical levels and their courtesy status provide a sense that patients are valued and respected along with reasonable waiting times and attention to personal comfort. The availability of providing medical cover to nurses and doctors contributes to a sense of security, also use of user-friendly educational materials create an atmosphere of caring and concern. Healthcare facilities can also promote a patient-centered culture, or one that is profit- or physician-centered, with consequences for individual practitioner–patient relationships. Health care systems can promote continuity in clinical relationships, which in turn affects the strength relationship between these providers and the patient.

Conclusion:

The development of enhanced information sharing and effective communication in hospitals, within level of individual provider, and other segments of the health care delivery system are essential for improving the quality of care is essential in improving healthcare delivery. Better information technology can also support patients and family caregivers in crucial health decisions, strengthen both personal and community-based disease prevention, and enhance participation in and coordination with public health activities

Better communication networks have been achieved and better health care delivery optimized, for example tele-health that is increasingly vital to our health care delivery system it enable health care providers to link with patients and consulting practitioners across a wide range of populations. The health care system has embraced this use of technologies because they offer benefits such as virtual consultations with distant specialists, the ability to perform high technology monitoring without requiring patients to leave their homes, and less expensive and more convenient care options for patients.