Question

14. What type of entity is most likely to offer a DRIP:

1. The US government

2. A Silicon Valley start-up with a big idea

3. An oil exploration and production company

4. A mature company that sells toilet paper

5. A mature company that sells construction equipment

Answer 1

In Drip marketing, a pre-written set of messages are send to customers through e-mail or social media over a period of time seeking a prospect of lead generation.

A Silicon Valley start-up with a big idea is most likely to offer a DRIP as a company is a new and prospects of converting a call to action is high. It means possibility of lead generation is high with this type of company as it follows the automated follow up method with direct response.

Drip Marketing strategy is also suitable to company seeking long-term sales potential. This type of marketing helps in sustaining on the top-of-mind of the customer with persistent follow-up.

A mature company that sells toilet paper can also apply drip marketing to prevent closing the sales.