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SX boo toiaesls orgoori odz,1or..d 6. Explain briefly why the owners of grocery stores and other supply stores distribute dis
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Offering discount coupons is a method of using price discrimination which is likely to increase the overall profit. We know that different consumer groups have different price elasticity of demand. Charging a single price from every consumer generates profit but the same can be increased if consumers with relatively inelastic demand are charged a higher price and consumers with elastic demand are charged a lower price. Discount coupons actually reduce the price for consumers with elastic demand so that the overall profit can be increased in relation with the profit generated with a single uniform price.

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