Question

discuss concepts of sustainable completive advantage. Use the concept to explain a company's strategy, marketing message, bargaining power, profit strategy and other related decision necessary to be a successful enterprise.

Answer 1

Answer : Sustianable competitive advantage is the long term advantage in terms of higher profit, greater customer satisfaction etc than there competitors in the same market.

Key features of sustainable development are :

• Sustianable competitive advantage has been gained by the lot of hardwork we have put in the competition.
• Business firm need to come with the unique idea which the other competitors firm do not have.
• Special skill ability has been helped to gain Sustianable advantage in the business firm.
• Qualities and attributes which are unique and different from others.

Company strategy means that plans and procedure of doing the successful business. Strategies are formulated in such a manner that they are unique as well as makes firm outstanding in the market.

Marketing message means that information provided to the customer about the product or service. It is depend upon the what type of customer they are ?

Bargaining power means that the power of the customer to reduce the price. It means that marketer is not able to charge higher price.

Profit strategy means that firm should maximised their profits by higher customer satisfaction.