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3. What are the unique features of e-commerce technology? Describe the basics of each feature and how it relates to e-commerce. 4. What are some of the major advantages and potential disadvantages of being a first mover?

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Answer 3 : The unique features of e- commerce technology are :

  1. Ubiquity : It means that electronic commerce of trading business are available just about everywhere and all the 24*7 .
  2. Global reach : It means that there is huge potential market size and equal to size of on-line population.
  3. Universal standard : The standard of conducting e-commerce should be quite resistance and high
  4. Richness: Information is quite rich and delivered the product or service in best possible manner.
  5. Interactivity : e-commerce had been allowed two way communication between the Businessman or producer with the consumer.
  6. Information density: it means that Electronic Commerce has been provide detailed information to the consumers so that they can satisfied.
  7. Customisation : It means that personal satisfaction provided by the producer directly to the consumer.

Answer : Major advantage of first mover are:

  • If successful, the firm earn above average return until other competitors respond.
  • Develop customer loyalty.
  • Proper working environment.

Disadvantage :

  • Higher risk
  • Higher development cost
  • Higher demand uncertain.
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