Question

2. What features of contemporary e-commerce does Groupon Nowl utilize? 3. What value does this service provide subscribing merchants? What value does it provide customers? 4. What kinds of businesses are most likely to benefit from using Groupon? 5. Visit Groupon's Web site and enter your zip code. What kinds of deals are displayed? Would you use Groupon? Why or why not?

Answer 1

Answer-

2-Groupon Now is a market inventor as it is a business which bring buyers and sellers together. It utilize unevenness and leverage. This new characteristic is a way for businesses to market to their customers during the internet in a speed and efficient way. Groupon Now is also useful for businesses as they can personalize and customize the Groupons to their benefit.

3-Groupon bring new customers for the merchants in lieu of fact that the customer will shop again and again from the merchant. For this the company offers heavily discounted vouchers to the customers in order to attract them.
Business which have hgh profit margins can be done by groupon like dealing in jewellery, big automobiles etc.

4-Local businesses will benefit from Groupon. Even though there is a cost for merchants to advertise on Groupon, the short term goal is to attract new customers, and the long term goal is to build a strong brand and also create trustworthiness among the customers who have used the Groupon deal and the business.

5-When I visited the website the site asked for the email address. Once i entered the email id they showed me many offers. But as I am from India I don’t find this reliable to get the product in other country from Chicago. No I will not use groupon. Refund policy is also not clearly mentioned.