Question

identify Tesco’s opportunities and threats arising from their digital media and technology platforms?

Answer 1

Opportunities arising from the digital media and technology platforms are:

1. Search Engine Optimization.

2. Social Media Marketing

3. Email Marketing

4. Search Engine Marketing

5. Web Analysis

6. Content Marketing

7. Inbound Marketing Manager

8. Popularity of multi channel retailing

9. Artificial intelligence in retail

10. Tesco and Brooker merger to bring new growth opportunites

Threats arising from the digital media and technology platforms are:

1. Increasing competition in retail.

2. Rapidly changing customer expectations.

3. Cyber security threats

4. Human error

5. Implications for business