Question

How can using digital media contribute to an organization's collaborative opportunities?

Answer 1

We will consider the example of 3M and how they use social media as a means to not just promote their brand but to collaborate with the customers as well as get their feedback, opinions and other constructive criticism which helps them improve their product design and services.

3M is hugely regarded as one of the most influential when it comes to the use of corporate sustainability approach and has been doing so for the past three decades. Usually, we see brands involving themselves with social media in order to interact with their customer, promote their products and brands but they do not take into account the fact that social media, which is one of the biggest platforms in the world, even more so than television media can have so many other uses in their strategic direction and growth.

For a company such as 3M, they continuously make use of social media in order to create a synergistic approach to customer interaction where they primarily collaborate with their customers, taking their input into consideration and coming up with crowdsourced products(not funded) binding better functionality, the specificity of functions and utility into our review. Social media can just as quickly be utilized to collaborate with other companies, not as a merger but as a partnership, such that active collaboration can occur without the space constraint and hassle of face to face meetings. It can just as quickly be used by a company and their primary vendors, which can provide their input in the company's designing process to achieve a more open and broad spectrum output.