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In 100 words compare and contrast the consumer market to the business-to-business (B2B) market. Choose a...

In 100 words compare and contrast the consumer market to the business-to-business (B2B) market. Choose a product that can be both a consumer product and a B2B product and describe how it fits into both areas. Describe what factors make it a consumer product and why it also can be a B2B product.

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Under consumer markets the final user of the product is the final consumer. Under B2B market, both organizations involved are businesses which use the products for further resale or use in their systems. Software is one product which can be both a consumer product and a B2B product. This is purchased by the firm for use in its own system and the firm acts as a consumer in this case.

The primary factor that makes it a consumer product is that it is not further sold but used for personal purposes. The product such as software is a B2B product since it is purchased by a firm. However the firm is not going to resell it but is using for its own purpose.

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