Question

In the world of marketing, two specific environments exist: business-to-business (B2B) and business-to-consumer (B2C). What are the two primary differences in these environments? Give an example of a company engaged in each environment and describe the primary product being marketed in each. What is the environment of the marketing simulation in which you are participating?

Answer 1

B2B or business to business is a process for selling goods or services to other business. Here the business buyers purchse products or services for their use in their companies.

B2C or business to consumer is a process for selling products or services directly to the consumers. Here consumers buy products or services for their personal use.

Examples:

B2B

Cloudlead- It is a custom B2B contact data and sales intelligence provider. They provide business to a number of industries including tech, manufacturing, health and safety etc.

B2C

Apple- It is a B2C marketer which provides its products to the consumers for their personal use. They are one of the top most electronic gadgets firm in the world.

We as the common people are participating in the field of B2C marketing environment when we buy goods and services for our personal final use.