Question

a. Compare and contrast market, marketing, and social marketing.

b. Describe the six elements that make a social marketing approach unique from other planning approaches.

c. What are the four P’s of marketing? Explain each.

d. What are the purposes of pretesting? What factors should be considered when choosing pretesting methods?

Answer 1

Question a.

Market, Marketing, and Social-marketing are related terms.

Market

Market denotes the location of people where buying and selling activities are taking place. Both products and services can be traded in a market. It is in fact the place where buyers and sellers are meeting together for facilitating transactions. With the advancement of technology, a market can function beyond the limitations of geographical areas.

Marketing and Social marketing

Marketing means all the activities involved in the process of buying and selling a product or service including sourcing, manufacturing, distribution, pricing, promotion, etc. Social marketing is a category where all marketing efforts are undertaken for the betterment of society. In the case of both Marketing and Social marketing, an organization is addressing an audience and basic tools of marketing are also the same The major difference between Marketing and Social marketing shall be given below.

• The main aim of marketing is to attain a profit whereas social marketing aims at the attainment of social good.
• Marketing is dealing with products and services whereas social marketing needs not be dealing with any products or services.
• Through marketing, businesses are trying to address individual problems of customers but through social marketing, organizations are addressing social problems.
• Social interest will always be protected in the case of social marketing but it can not be guaranteed in the case of marketing.