Question

1. in your own words define what social marketing is and explain what the 4 Ps are.

Answer 1

social marketing is the technique or strategy used to change or modify or maintain the peoples mind and behavior, so that its benefit reaches to the individual and community for the goodness of society.

There are 4 p's of social marketing used to change the individual behavior modification

product- it is the primary component of social marketing.product means whatever they want to give or sell to the individual or costumers that has to be explained in attractive way..it may be in the form of an objects or things, services, ideas.

price - price is the important aspect of social marketing because the product to be purchased with money or the time and effort utilized by the marketer to achieve the desired benefit for both costumer and marketer.

place - the social marketing will be benefited by selecting the appropriate place or venue to conduct the technique to the people. place is suitable for the products or proper channels of communication with the consumers.

example ; shopping mall, mass media, Offices, schools, spiritual places, Hospital, Industry etc..

promotion - its also main component of social marketing, because without proper advertising the product will not be reached to the consumers.so that promoting the product via different medias like TV, radio, mails, internet, newspapers, display boards, pamplets, posters etc..