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eBook Each year Forbes ranks the worlds most valuable brands. A portion of the data for 82 of the brands in the 2013 Forbes list is shown in Table 2.12 (Forbes website, February, 2014), The data set includes the following varlables: The name of the brand The type of Industry assoclated with the brand, labeled Automotive & LuxuryY, Consumer Packaged Goods, Financial Services, Other, Technology A measure of the brands value in billions of dollars developed by Forbes based on a variety of financial information about the brand The percentage change in the value of the brand over the previous year The total revenue in billions of dollars for the brand Brand: Industry: Brand Value ( billions) 1-Yr Value Change (%) : Brand Revenue (blions): Click on the datafile logo to reference the data DATA file TABLE 2.12 DATA FOR 82 OF THE MOST VALUABLE BRANDS Brand Value ($ billions) 9.7 8.4 6.9 14.7 1-Yr Value Change ( % ) 10 23 Brand Revenue (S billions) 30.4 14.5 130.8 60.6 Brand Accenture Industry Other Financial Services Amazon.Com Technology Consumer Packaged Goods Automotive& Luxury 5.6 9.3 4.4 4.5 20 ells Fargo Financial Services Zara 14 Other 9.4 13.5 a. Prepare a crosstabulation of the data on Industry (rows) and Brand value (8 billions), Use classes of 0-10, 10-20, 20-30, 30-40, 40-50, and 50-60 for Brand value (S billions), If an amount box does not require an entry, leave it blank or enter OBrand Value ( billions) Industry Automotive & Luxury Consumer Packaged Goods Financlal Services Other Technology Total b. Prepare a frequency distribution for the data on Industry. 0-9.9 10-19.9 20-29.9 30-39.9 40-49.9 50-60 Total Industry Automotive & Luxury Consumer Packaged Goods Financlal Services Other Technology Total Total c. Prepare a frequency distribution for the data on Brand Value (S billions) Brand Value ( billions) 0-10 10-20 20-30 30-40 40-50 50-60 Total d. How has the crosstabulatlon helped In preparing the frequency distrlbutlons In parts (b) and (c)? Frequency The right margin shows the Sclect your answer and the bottom margin shows the Sclect your answere. What conclusions can you draw about the type of industry and the brand value? Select your answer- ▼ brand values are associated with the l -select your answer- ▼ brands.

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Answer #1

Note- As data of all 82 companies is not available problem solved on the basis of data provided.

BRAND INDUSTRY BRAND VALUE 1-YR CHANGE Brand Revenue
Accenture Other 9.7 10 30.4
Adidas Other 8.4 23 14.5
Allianz Financial Services 6.9 5 130.8
Amazon .com Technology 14.7 44 60.6
Henz Consumer Packaged goods 5.6 2 4.4
Herms Automotive & Luxury 9.3 20 4.5
Well Fargo Financial Services 9 -14 91.2
Zara Other 9.4 11 13.5
a. Cross Table
Brand Value
INDUSTRY 0-9.9 10-19.9 20-29.9 30-39.9 40-49.9 50-60 Total
Automotive & Luxury 9.3 9.3
Consumer Packaged goods 5.6 5.6
Financial Services 15.9 15.9
Other 27.5 27.5
Technology 14.7 14.7
Total 14.9 30.6 27.5 0 0 0 73
b. Frequency table for the data on industry
INDUSTRY Total
Automotive & Luxury 1
Consumer Packaged goods 1
Financial Services 2
Other 3
Technology 1
Total 8
c Frequency table for Data on brand value
Brand Value Frequency
0-10 7
10-20 1
20-30
30-40
40-50
50-60
Total 8
d. The right margin shows the industry's total brand value and bottom margin shows the total range of brand valuation
e. first column Second Column
Most Technology
growing other
average Financial services & Consumer packaged goods
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