4. Read about Philip and Laura's vision statement and then answer the question that follows.
Philip & Laura's Vision Statement
Philip and Laura's family have owned a small vineyard in Golden Valley for the past 85 years. The siblings have recently taken over running the company from their parents, who are retiring. Philip and Laura wish to breathe new life into the vineyard after a recent fire destroyed many buildings. They decide to craft a new vision statement for the company. They have read that effective vision statements often use imagery or tell a story.
Which vision statement follows this guideline most?
A. The Montalban Vineyard, which was started from humble roots in 1932, aims to be the number one vineyard selling red wine in the Northern California region.
B. The Montalban Vineyard (est. 1932) aims to keep tradition alive by becoming the number-one selling red wine vineyard not only in the town of Golden Valley, but in all of Northern California.
C. Our grandparents built Montalban Vineyard by hand in 1932. We followed their tradition of quality when we rebuilt after the wildfires of 2017 to bring you Northern California’s premiere red wine.
D. Past becomes present at the Montalban Vineyard, located in Golden Valley. Enjoy the wine at California’s premiere red wine vineyard with your family and friends.
The vision statement should be such that it tells a story and at the same time projects about a future state of where the firm is likely to go if growth is sustained. Thus from that perspective we can say that
A) While it tells about future state, it paints a picture of the organisation and the environment it provides and talks about heritage in a limited fashion.
B) Only talks about future state.
C) Eloquently paints a picture of the journey but do not talk about future
D) Good statement on the experience that one can have at the vineyard.
Over all, because of the imagery it paints of the journey and experience option C is most appropriate
C. Our grandparents built Montalban Vineyard by hand in 1932. We followed their tradition of quality when we rebuilt after the wildfires of 2017 to bring you Northern California’s premiere red wine.
4. Read about Philip and Laura's vision statement and then answer the question that follows. Philip...
3. Read about Teresa's vision statement and then answer the question. Teresa's Vision Statement Teresa owns a company in Golden Valley that provides elderly people rides to medical appointments for a small fee. During a company meeting, Teresa is surprised to hear that none of her staff know the vision for the company. Which action(s) should Teresa take to inspire her staff to understand her vision for the company? Distribute the vision statement to the staff and discuss it at...