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Why do healthcare consumers compare their patient experiences to non-healthcare segments?

Why do healthcare consumers compare their patient experiences to non-healthcare segments?
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Health care Consumers always riaise their expectations and experiences about a health care service on the basis of quality dimensions like reliability,tangibility,responsiveness,assurance and empathy which usually exist in non-health care segments.All these measures determines the effectiveness of what the patient recieves in health care.It is difficult to maintain all these variables in a health care setting .

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