Question

1- Focus groups have been useful to:

	A.	explain results of surveys and help identify target markets.
	B.	develop hypotheses and identify potential customers.
	C.	explain survey results and develop hypotheses.
	D.	target consumers and generate hypotheses.

2- True or False? Focus groups are one of two types of personal interviews.

3- True or False? Unlike consumers, companies cannot be segmented on usage factors to determine a heavy half customer.

4- With regard to health care, the boomers compared to either the post-war cohort or the World War II cohort have been found to:

	A.	seek out additional information about their care and treatment.
	B.	act as do previous cohorts.
	C.	feel less inclined to be constrained to their local care options.
	D.	be more willing to comply with the clinician's orders.

5- Social class is often used as a basis for psychographic segmentation because individuals within the same social class:

	A.	are often very homogeneous on all key demographic characteristics important to marketers.
	B.	often have a similar sociodemographic profile.
	C.	are often in the same social clubs and can be reached with the same promotional vehicles.
	D.	have similar attitudes and similar purchasing patterns.

6- True or False? The “law of maximum opthelimity” highlights that the people who use most of the health care services also buy most of the over-the-counter medical products.

Answer 1

Q.1 . Option D is correct a sthe Focus groups are organized for the purpose to study the target consumers and thus generating a hypothesis regarding that research.

Q.2. False as focused group interview is different from the personal interview

Q.3. False statement as segmentation of the companies is done as per the usage factors to

Q.4.Option A is correct as the prime aim is to seek out additional information about their care and treatment.

Q.5. Option D is correct as individuals within the same social class have similar attitudes and similar purchasing patterns.

Q.6. Statement is True as it is seen that he people who use most of the health care services also buy most of the over-the-counter medical products.